Get to know our work

Pixely and Swiss furniture provider Vitra partnered with shoe maker Camper for the Vitra & Camper Pop-up project, set up as a live field and art experiment at Art Basel to test a new retail concept. Embedding a custom pixely PX solution into the pop-up architecture enabled a multimedia-based orchestration of Camper’s mission and products. This was the first time Vitra’s electrical power rail system Kimea P/L was used.

Features

• Complete implementation of an omni-channel customer journey
• Intelligent use of digital signage for education and entertainment
• Integration of digital and physical loyalty cards
• 3D measurement of shoppers’ feet and individual store and online recommendations based on size and availability
• Information kiosk, providing added value and enhanced customer experience

Shopper benefits

• Personalized support throughout the entire shopping process
• Synergy between online and offline shopping channels

Sales associate benefits

• A 3D foot scanner helps sales recommend and produce the right product for the customer’s feet
• Meeting customer needs closely has a positive effect on sales and brand loyalty

The project was awarded the EuroShop Retail Design Award in 2016.