Digital experiences for a tech savvy audience

Saying that our world is becoming predominantly digital is an understatement. We are not only going through a digital revolution – we are becoming reliant on increasingly advanced technology to manufacture automobiles, perform complex surgeries, purify food sources, and so much more.

In an increasingly digitized world, shoppers are not only technologically savvy – they are tech natives who expect to be assisted, serviced and delighted by new solutions at every interaction, online or offline.

Ready to digitally delight shoppers?

Despite large gains in e-commerce and m-commerce, traditional, physical retailers are here to stay. People still want to see, experience and try before they buy, whether they’re looking for clothes, television sets or cosmetics. Still, for traditional retailers to compete with both offline and online marketplaces, they need to learn how to surprise, innovate and create extra selling points to attract and retain shoppers.

Technology in the form of POS (point-of-sale) systems, electronic shelf labels, product finder apps, product information shelves, and interactive shopping windows, can mean the difference between a preferred retailer and a lackluster one.

Here’s how you can refresh your image, modernize your retail space, and attract digitally savvy shoppers looking for that special touch, based on business type.

Wine and Spirit Shops

Digital product catalogs, electronic shelf labels, digital signage, product comparison shelves and product finder apps are just some of the solutions that retailers selling wine and spirits can offer to overwhelmed shoppers, hard pressed to choose from a huge selection of seemingly identical bottles placed on hard-to-reach shelves.

Real-world example: The Moet Hennessy Product Finder App

Fashion Stores

From smart lockers and shopping guide apps to in-store displays and tag scanners, the opportunities to digitally transform fashion retailers today is endless. The younger and tech-savvier your audience, the more likely they will be to engage with additional digital touchpoints, and subsequently return for more fun.

Real-world example: The bonprix Fashion Connect Experience

Pharmacies

Pharmacy and cosmetics retailers today offer virtually unlimited options when it comes to meeting shopper demands. Shelves are fully stocked and in space is often insufficient for displaying the entire assortment. Prices change quickly and updating price tags and labels manually would be daunting task, unless a solution like electronic shelf labels is utilized.

To shoppers, the variety can quickly turn more overwhelming than delightful, thus stifling purchase decisions altogether. POS solutions like product shelves offer comprehensive, easily accessible information and comparison among products and brands, which can make a tangible difference when it comes to choosing and buying the right products. This can all be achieved without involving retail staff, leaving them more time for manning the till or stocking shelves.

Real-world example: L’Oreal/Vichy, Gesund Leben Apotheke

Retail Banks

Connected banks can offer a wide range of digital service to customers with much less space and little to no actual banking staff. This increases the profitability of physical bank branches, allowing them to offer comprehensive services without the overhead often implied by maintaining a physical location.

Hypothetical example: Future-Proof Banking Solutions

Specialty Retailers

Whether you’re selling TV sets or light bulbs, it’s easy to offer product education to indecisive shoppers by incorporating Call an Expert digital systems, which do not require the availability of in-store staff, but can inform and speed up product purchase decisions all the same.

Real-world example: Samsung TV, Osram

Gas Stations

Gas stations often struggle with cross-selling products as visitors strive to fill up their tanks and get back on the road as quickly as possible. Still, checkout waiting lines offer opportunities to offer special deals on cafeteria, apparel or souvenir items that could prove irresistible to shoppers waiting to pay for their gasoline. It’s an excellent occasion for gas stations to increase revenues while engaging shoppers via digital signage.

Real-world example: Castrol Station App